Branded Fuel Distributors​

ROC is proud to be an authorized branded fuel distributor​ of the Sinclair, Phillips 66, and VP Racing Fuel Brands. Having owned and operated retail locations for years, ROC offers knowledgeable support in your branded retail operations. We supply many independently operated stations with both branded and unbranded fuels.

ROC Will Use Our Expertise To Find The Right Branded Program For Your business!

Sinclair

The Sinclair Brand offer independent dealers a professional, quality image at a minimal cost and less stringent branding requirements. Sinclair fuel with its high-quality additive, DINOCARE, is a register TOP TIER gasoline. Sinclair’s branded fuel comes at unbranded prices.

 

  • The DINOPAY App, allows customers to purchase fuel at the pump or inside and track purchases on their phone.

 

  • The Robust Sinclair credit card program with a DINO Consumer Credit Card that has no credit card fees to the station owner.

 

  • Sinclair sites have the ability to accept Fleet Cards like CFN or PacPride network cards that have larger fill-ups to increase overall throughput.

Phillips 66

Phillips 66 offer a strong brand reputation and image packages to elevate the consumer experience. The iconic brand offering, with it’s TOP TIER Gasoline, provides the “Phillips 66 Advantage” through marketing programs and incentives such as the Excellence in Action Mystery Shop Program, Business Development Funds, and Brand Image support.

 

  • The brand offers the Fuel Forward Mobile App with Pay At The Pump or Inside The Store capabilities and ongoing fuel discount rebates. The Mobile App lends the most secure payments to the consumer.

 

  • You get the ability to participate in the Kickback Rewards Points program, driving additional C-store sales and increasing basket size. The Kickback Rewards coalition is available in other gas, grocery, and drug stores, bringing in new customers.

 

  • You get extensive proprietary card offerings to include branded Personal, Commercial, Fleet, Universal Fleet Card, and Gift Card options cross-accepted at the Phillips 66, 76, and Conoco family of brands.

VP Race Fuels

VP Racing Branded Fueling Stations lend a well-known brand, popular with auto-enthusiasts and average consumers alike. VP Racing Fuels brand allows site owners to purchase fuel at competitive unbranded prices and provide high-quality demand additives and merchandise for c-store sales.

 

  • Attractive, fresh affordable image design.

 

  • VP Race Fuels sites attract more Premium Grade Fuel Sales.

 

  • VP Fueling Stations offer the retailer the ability to choose their own credit card processor to help reduce credit card processing fees.

Partner with a Bulk Branded Fuel Distributor Built for Scale

Your business deserves a fuel partner that delivers on quality, consistency, and performance. As your partner for branded, wholesale, and bulk fuel delivery in California and the Western US, ROC combines regional reach with tailored service. This means retailers can stand out with trusted names in the field.

If you’re searching for a bulk branded fuel distributor “near me,” our infrastructure, pricing support, and delivery precision make us the wise choice. Contact us today to explore branded fuel programs that fit your business goals. Or, browse our selection of clean fuels, race fuels, and diesel exhaust fuels to round out your supply strategy with confidence.

 

FAQs

What are the benefits of using branded fuels?

Branded fuels offer consistent quality, enhanced additives, and national brand recognition — giving your business a competitive edge. Working with a branded fuel distributor like ROC means access to promotional support, loyalty programs, and fuel that meets rigorous standards. For operators seeking branded fuel delivery, it also signals trust to consumers and helps drive repeat business at the pump.

How do branded fuels support engine performance and longevity?

Branded fuels are formulated with advanced detergents and additives that help clean engine components, reduce buildup, and support better combustion. This translates into fewer maintenance issues and longer engine life over time. Partnering with a bulk branded fuel distributor ensures reliable access to these premium formulations, delivered with the same care and consistency your customers expect from nationally recognized fuel brands.

Can I switch from unbranded to branded fuel through ROC?

Yes. ROC helps retailers make the transition with ease. As a bulk branded fuel distributor "near me" in Western US, we offer programs through Sinclair, Phillips 66, and VP Racing — along with site branding guidance, supply agreements, and pricing structures. Our team works closely with you to align the right branded solution to your business needs and customer base.

Do you offer branded wholesale, bulk fuel delivery in CA?

Yes. ROC provides branded wholesale, bulk fuel delivery in CA, including throughout key markets in Southern and Central California. With branded supply options, we support fuel retailers, commercial fleets, and convenience stores with reliable regional coverage and tailored delivery programs.

What types of businesses benefit from your branded fuel programs?

Our branded programs are ideal for fuel retailers, truck stops, card lock networks, and convenience stores looking to elevate their fuel offerings. Through branded fuel delivery, ROC helps operators stand out in competitive markets by pairing national brand recognition with dependable service, strong supply infrastructure, and scalable support.