Branded Fuels

ROC is proud to be authorized distributors of the Sinclair, Phillips 66, and VP Racing Fuel Brands. Having owned and operated retail locations for years, ROC offers knowledgeable support in your branded retail operations. We supply many independently operated stations with both branded and unbranded fuels.

ROC Will Use Our Expertise To Find The Right Branded Program For Your business!

Sinclair

The Sinclair Brand offer independent dealers a professional, quality image at a minimal cost and less stringent branding requirements. Sinclair fuel with its high-quality additive, DINOCARE, is a register TOP TIER gasoline. Sinclair’s branded fuel comes at unbranded prices.

 

  • The DINOPAY App, allows customers to purchase fuel at the pump or inside and track purchases on their phone.

 

  • Robust Sinclair credit card program with a DINO Consumer Credit Card that has no credit card fees to the station owner.

 

  • Sinclair sites have the ability to accept Fleet Cards like CFN or PacPride network cards that have larger fill-ups to increase overall throughput.
Phillips 66

Phillips 66 offer a strong brand reputation and image packages to elevate the consumer experience. The iconic brand offering, with it’s TOP TIER Gasoline, provides the “Phillips 66 Advantage” through marketing programs and incentives such as the Excellence in Action Mystery Shop Program, Business Development Funds, and Brand Image support.

 

  • The Fuel Forward Mobile App with Pay At The Pump or Inside The Store capabilities and on-going fuel discount rebates. The Mobile App lends the securest payments to the consumer.

 

  • Ability to participate in the Kickback Rewards Points program, driving additional c-store sales and increasing basket size. The Kickback Rewards coalition is available in other gas, grocery, and drug stores, bringing in new customers.

 

  • Extensive proprietary card offerings to include branded Personal, Commercial, Fleet, Universal Fleet Card, and Gift Card options cross accepted at the Phillips 66, 76, and Conoco family of brands.
VP Race Fuels

VP Racing Branded Fueling Stations lend a well-known brand, popular with auto-enthusiasts and average consumers alike. VP Racing Fuels brand allows site owners to purchase fuel at competitive unbranded prices and provide high-quality demand additives and merchandise for c-store sales.

 

  • Attractive, fresh affordable image design.

 

  • VP Race Fuels sites attract more Premium Grade Fuel Sales.

 

  • VP Fueling Stations offer the retailer the ability to choose their own credit card processor to help reduce credit card processing fees.